Marketing of nuts
The field of food, when setting up a business of its own, becomes one of the options most considered by entrepreneurs, and is that this is because being a basic need of the human being, allows you to reduce the risks for your investment capital in a sector that always has demand.
For its part, nuts are one of the products that has grown the most in sales in recent years, especially in Afghanistan. This is because they are added more and more to diets, as well as they are more consumed by those who wish to improve their diet with a delicious and healthy product.
How to start a business of cereals and nuts?
Steps to start:
Determine business activity
The first thing is to have the activity of your business clear. The business will be dedicated to the sale of nuts, in a physical location and, why not, with the rise of digital tools, in an online store that complements your sales.
Establish the products of the store
One of the great advantages is that this field offers a wide variety of products that we can have in our catalog, because among the nuts we find: raisins, almonds, chestnuts, cereals, hazelnuts, pips, cashews, peanuts (in different presentations ), pipes, microwave popcorn, peanuts, corn, pistachios, nuts, pine nuts, among many others that we can offer in different presentations to our customers.
Identify your target audience
As we mentioned, it is the people who begin to take care of their eating habits the most are deciding for this product, approximately between 20 and 35 years of age, however, this is a product that you can sell to almost anyone, anywhere in the world, especially if you find a good location, it becomes the best snack to calm the appetite before arriving home, during free time after work or study, etc.
Analyze the market
Before choosing where you will put your nuts store, first analyze the market to identify the areas in which it could be sold more easily or the area in which your potential customers are located. One of the best places is to exit means of transport or areas that do not have a large supply of products in abundance, where the nuts are those who take the lead.
Condition the operating room
You can prepare a place you buy, rent or an area that you can use from your home, especially if it has a strategic location that allows you to reach your customers easily and be visible. One of the great advantages of this type of business is that it does not require a space too large, but with a couple of shelves and cabinets, you have everything to start. That is, later you can turn it into a bigger warehouse, but if your priority is to reduce costs and start little by little, this way you can do it.
Equip your store
Depending on the extension of the premises, you can dispense with several elements that visually fill and cloud the business, so the key is to opt for showcases that allow you to see the products, glass shelves from where you can take the specific measure requested by the client and a good and sober decoration will be enough and keys to start. Avoid the accumulation of tables without utility inside the premises and prioritize the most important things for the client.
Promote your business
We also mentioned that currently, it is necessary to have an online store that although it is not your only sales channel, it is convenient to complement your activity on a large scale, reaching customers in other parts of the city in which you are, even outside the city. Create a website where you publish your catalog and place your contact information for orders or even convert it into a virtual store.
To publicize your business, we recommend good business advertising with a visible and friendly name that draws the attention of customers, as well as leaflets for opening day and discounts to first customers.
Problems that may appear
In the market, stores dedicated to the sale of nuts are not easily found, but this does not happen because the product is not sold, but because most of them are distributed in stores that sell, also, another type of product. Therefore, in many areas, finding this type of business would still be something new.
Given the boom that is slowly allowing this product to star, the advertising and promotion of your products is one of the keys to allow it to grow and advance on a large scale. Therefore, we recommend flyers, business cards, create a pleasant image and, above all, make customers fall in these first steps to gain their trust and, in this measure gain recognition in the market.
Do not forget that the main ingredient to start a business, in this case, a store of nuts, cereals and others, is the perseverance and commitment you have with your business, because like all, the growth and progress, may not be simple and you should strive to take your business to success, so much energy in this process that you start and do not forget that no project grows without a little effort.